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Marketing Excellence custom-built solutions for businesses. Watson also create the company\'s first slogan, THINK which quickly becamel a corporate mantra >>IBM From the 1910s to the 1940s, IBM\'s growth ex ploded, led primarily by sales of tabulating machines which helped underpin the Social Security system in the 1930s, and of war-related technologies developed for th military during World War l and World War lI BM evolved in the 1950s when Watson\'s son Thomas J. Watson Jr., took over as CEO. It was under management that the company paved the way for innova tions in computation. IBM worked with the g during the Cold War and built the air-defense SAGE com puter system at the price of $30 million. In 1964, the firn launched a revolutionary large family of computers calle the System/360, which used interchangeable software and peripheral equipment. For it to succeed, howevé IBM had to cannibalize its own computer product lines International Business Machines Corporation (IBM) manu- and move its factures and sells computer hardware and software, offers Fortunately th current systems to the new technolog er hardware and software, offers Fortunately the risk paid off, and IBM architecture becam consulting ser the industry standard. By the 1960s, IBM was producing provides vices. It dates to the 1880s but became known as IBM only approximately 70 percent of all computers, beating competitors General Electric, RCA, and Honeywell The 1980s-the beginning of the personal computing tablish some of its most successful and continuing business era-were pivotal for IBM. In 1981, the fim launched the firs in 1924, under the leadership of then-president Thomas J . early Watson Sr. Watson led IBM for four decades and helped es-The 1980s-the tactics, such as exceptional customer service, a professional and knowledgeable sales force, and a focus on large-scale, personal computer, which offered 18KB of memory, floppi disk drives, and an optional color monitor. IBM also opened

Solution

The reason for IBM’s recent success was that it didn’t stick to the old technology of providing hardware to the customers. Instead, IBM started to provide software solutions to businesses for better management which was the need of the hour. Its start was marked when IBM invented a chess playing computer which defeated the world chess champions and earned its attention.

Yes, its plan will succeed because in today’s world we all depend on electronic machine to save our time. IBM software solutions provide the companies with better information to build a good strategy for the business. IBM tries to solve the problems which the human mind cannot think of solving or takes a lot of human effort and time for solving. Even IBM have their R&D in place so as to be updated with the new issues faced by companies and coming out with their solutions.