Based on the current position of your new division in the si

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

1.Digital marketing options for your division:Discuss the decision to shift all or a portion of your division\'s promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.

2.Digital media impact:How would the addition of digital media options influence your division\'s overall promotional plan?

3.Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division\'s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.

4.Monitor digital media:How will you monitor effectiveness and adjust your strategy based on your division\'s goals?

Solution

Digital marketing is an interactive marketing of prodcuts to reach out to mass public using digital technologies to generate leads / potential buyers and focusing on these leads to convert them in customers / or to retain the existing customers. There are various websies that offer different buying models that varies from buying impressions to buying the leads, even the call verified leads. Facebook, Google, Twitter are some of the major players in digital marketing. It even provide you the option to reach out to target audience rather than spending to reach out to all that are not potential customers or the product is not intended for their use. Obviously if you operates in B2C environment, you need to spend more to reach out to wider audience as you have large number of customers to serve. However, in B2B, you serve only businesses and hence tends to have lower number of customers and hence the spend reduce accordingly or even goes down to 0.

Since todays world, everybody is connected to world through internet, Digital marketing leaves very high impact to its customers. You can even run roadblocks / expandable ads / webpage skin / continuous impressions / run videos etc to have high impact. Such properties are called High impact properties.

Also a tool called google analytics has increased the importance of digital marketing and open ups the space to all. With the help of google analytics, you can actually monitor the traffic that is visiting your websites and all the data gets avaible to you for you to generate leads and convert them into your customers.