Analyze the CSR efforts for Dr Pepper Snapple How do they co

Analyze the CSR efforts for Dr Pepper Snapple. How do they compare with their competitors\' efforts? Are their CSR efforts congruent with their strategic goals?

Solution

Dr Pepper Snapple group is the leading producer of non-alchoholic beverages company in America and Caribbean. In the Coke and Pepsico dominated markets, Dr Pepper Snapple emerged as America\'s third largest carbonated soft drink maker.

CSR efforts of Dr Pepper Snapple

Corporate Social responsibility means doing a right thing for the society and for the business. CSR initiatives of the Dr Pepper Snapple is as follows -

1) Environmental Sustainability

2) Wellness and Health

3) Ethical sourcing

4) Workplace

5) Philanthropy

Environmental Sustainability - To reduce the carbon foot print on the environment, Dr Pepper Snapple adopted some of the best practices like recycle, water consumption, solid waste reduction and energy consumption.

Wellness and health - They have several drinks with low calorie for the health watchers.

Ethical Sourcing - They made sure that everything they sourced come from a sustainable and ethical sources and everything they produce is of high quality and safety throughout the supply chain.

Workplace - DSP group is making efforts to ensure that the workplace is diversified and a better place to work.

Philanthropy - They are committed to give charitable donations in order to strengthen the strong and healthy ties with the other communities across America and Caribbean.

Lets compare the CSR initiatives of Dr Pepper Snapple with its major competitors Coke Cola and PepsiCo.

CSR of Coke Cola - There are three major areas Coke Cola is focusing on - Education, Health and Water consumption. As a part of CSR initiatives, the company has commissioned rain water harvesting systems, provided clean water to schools and supported school projects as well.

CSR of PepsiCo - There are three core elements - Community based CSR, Environment based CSR and Workplace based CSR.

The biggest and the most important CSR work Dr Pepper Snapple is doing when compared to its competitors is - solid waste reduction and recycling. This is the wonderful thing Dr Pepper Snapple is committed to do - giving back to the environment. (I think none of the other two are committed in doing this). Rest all initiatives like education, safety and health etc are taken care by the other two as well.

CSR efforts of the company (Dr Pepper Snapple) is congruent with their strategic goals. As per the the company\'s report, in the year 2014 they have recycled more than 80% of their solid manufacturing waste. Also, in the year 2013, company has successfully replaced 60,000 vending machines with star rated equipment. This means, per every unit replaced, there will be energy savings of about 30%. Which also means, more than 162 million pounds of Co₂ is removed from the atmosphere which is nearly equal to the Co₂ produced by 13,500 cars. (Source: Company website)

This figure looks very impressive. This is indeed a very remarkable and a successful mission the company undertook towards the environment and the society. And yes, their CSR efforts are congruent with the strategic goals of the company.