1Assume that you are asked to complete a SWOT analysis for a

1.Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.

Strengths

Weakness

Opportunities

Threats

Strengths

Specialised expertise
Strong relation with hospitals
Support from hospital administration
Regional recognition
In house equipments for treatment

Weakness

Lack of other good quality doctors
Tied to only 2 hospitals
No strong networth
Politics within the group
Lack of technology support

Opportunities

Hospital alignment
Improving more contracts
New tie ups with more hospitals
Use of technology
Create awareness about cardiologic surgery.

Threats

Decreasing remuneration
Increasing competition
Increasing after-hours work
Healthcare reforms
Increasing non compensated cases.

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Dr Jack

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